Paint & Paper Library is a premium interiors company specialising in the design and supply of paints, fabrics and wallpapers.

Goal

Raise and maintain Paint & Paper Library’s profile as a high-end design specialist and position design director David Oliver as a colour expert.

Solution

To reinforce David’s credentials, we arranged a colour workshop in April which was attended by some of the most influential design press in the UK. Attendees were predominantly from long lead titles so coverage is expected to hit the stands between September and December this year.
Alongside this, Stride has strengthened Paint & Paper Library’s profile via product placement in World of Interiors, Elle Decoration and House and Garden.

Impact

Paint & Paper Library has had a return on its PR investment equivalent to £47 for every £1 spent. It is consistently featured in esteemed industry magazines such as House & Garden, Homes & Gardens and World of Interiors, and David Oliver has been quoted in national newspapers such as the Financial Times and the Telegraph.