Trend agency pursues overseas growth

Joanna Feeley

A HOME and lifestyle trend agency which advises some of the biggest retailers in the world is targeting overseas growth by expanding its reach in America.

 

Newcastle-based Trend Bible already sells its trend books to major American retailers, including Bloomingdales in New York, US home interiors specialist Pottery Barn, TK Maxx, JCPenney, Wal-Mart and Macy’s department store, giving them future insight to inform their strategic, design and marketing decisions.

 

The company also works on specialist projects, offering its sought after homes, family and lifestyle insight to a range of clients, such as designers and manufacturers who create products based on the company’s predictions of what the consumer will be buying in the future.

 

Now, having worked in America for five years with an agent, the company has decided to expand on its work overseas and has hired a US consultant, Hollie Velten-Lattrell to drive the next phase of its growth.

Joanna Feeley, founder and CEO of Trend Bible, said: “We’ve had an agent in America selling our trend forecasting publications for a number of years, but we want to extend our consultancy services work to US companies.

 

“We’ve built a really strong business here in the UK and it seems like a good time to push on with our business in the States. We’re working with lots of retailers there already and we’re keen to work with more brands and manufacturers and this is the next logical step.”

 

Hollie will be covering some of the key trade shows in the US and will report back on the way American householders and families decorate and consume in the home compared with their UK counterparts. She writes a lifestyle blog, Painted Sidewalks, in which she shares stories stylish family life in the suburbs of New York City.

 

Hollie, who will be based in New York City, said: “I’m thrilled to be joining Trend Bible and look forward to contributing my merchandising background at companies such as West Elm and Anthropologie, and my distinctive voice as a participant in the landscape of modern, creative parenting.”

 

Trend Bible’s UK clients include Tommee Tippee, Mamas and Papas, Ronseal, Microsoft, Mercedes Benz, Asda, Boots, Moonpig, Ocado, LSA International and Marks and Spencer.

 

< Back to News

Comments are closed.

 Testimonials

“They are problem solvers, able to cut through media red tape and get you results. Media services don't get any better than this."

Hugh King, Thorn Lighting UK Ltd

“I'm used to dealing with PRs who fail to understand the media's needs and deadlines or are cynically manipulative. Like kids, most think pester power will work! Stride's team are refreshingly different. They're grown up, intelligent, honest, and very quick at responding - as a result, they get their clients in front of us more often than most. I was particularly impressed by their disaster management. They invest time with the media - they don't waste it. So although they'd never be naïve enough to ask for favours, when there is a problem, they certainly earn a more sympathetic hearing. "

Sue Scott, associate editor at The Grocer and formerly business editor at the Evening Gazette