Trend agency pursues overseas growth

Joanna Feeley

A HOME and lifestyle trend agency which advises some of the biggest retailers in the world is targeting overseas growth by expanding its reach in America.


Newcastle-based Trend Bible already sells its trend books to major American retailers, including Bloomingdales in New York, US home interiors specialist Pottery Barn, TK Maxx, JCPenney, Wal-Mart and Macy’s department store, giving them future insight to inform their strategic, design and marketing decisions.


The company also works on specialist projects, offering its sought after homes, family and lifestyle insight to a range of clients, such as designers and manufacturers who create products based on the company’s predictions of what the consumer will be buying in the future.


Now, having worked in America for five years with an agent, the company has decided to expand on its work overseas and has hired a US consultant, Hollie Velten-Lattrell to drive the next phase of its growth.

Joanna Feeley, founder and CEO of Trend Bible, said: “We’ve had an agent in America selling our trend forecasting publications for a number of years, but we want to extend our consultancy services work to US companies.


“We’ve built a really strong business here in the UK and it seems like a good time to push on with our business in the States. We’re working with lots of retailers there already and we’re keen to work with more brands and manufacturers and this is the next logical step.”


Hollie will be covering some of the key trade shows in the US and will report back on the way American householders and families decorate and consume in the home compared with their UK counterparts. She writes a lifestyle blog, Painted Sidewalks, in which she shares stories stylish family life in the suburbs of New York City.


Hollie, who will be based in New York City, said: “I’m thrilled to be joining Trend Bible and look forward to contributing my merchandising background at companies such as West Elm and Anthropologie, and my distinctive voice as a participant in the landscape of modern, creative parenting.”


Trend Bible’s UK clients include Tommee Tippee, Mamas and Papas, Ronseal, Microsoft, Mercedes Benz, Asda, Boots, Moonpig, Ocado, LSA International and Marks and Spencer.


< Back to News

Comments are closed.


“We have been working with Stride PR for just over seven years and during that time we have developed an excellent working relationship. They have taken time to learn about our business and our market place. Their positive and proactive approach slots perfectly into our way of working and through good communication and understanding we have gained fantastic results.We have been delighted with the professional service we have received and look forward to continued success in the future."

Margaret Gill, marketing manager, Clive Owen LLP

“Stride’s creation and delivery of the PR campaign for Rosie: Note to Self was truly outstanding. Stride's contacts, relationships and creativity ensured the product launch reached several million people, through both national and local media. Its impact on sales was incredible"

Mark Finnie, Authentic Media