From Puff Daddy to Liberty London

Liberty 3 THE WITTY men’s fashion brand, I Sunk Your Battleship, has incorporated the distinctive fabric of Liberty London into its latest limited edition t-shirt collection.

 

 

 

Following in the footsteps of its ‘Built in Britain’ ethos, the company, based near Durham City, has produced five pocketed t-shirts, each of which utilise a different Liberty Art Fabric.

 

ISYB has built a reputation for its subversive streetwear with t-shirt, hoodies and beanies featuring the old semaphore language – forgotten Naval iconography using flags spelled out in cheeky swearwords.

 

With its Life, Love and Liberty collection, the brand is aiming for the dapper, slightly more mature gentleman – although if they’re anything like ISYB’s head of design Ross McPhie they still have a laddish sense of humour.

 

Ross, who has designed for big name brands ranging from Nike and American surfwear company O’Neill to the rapper Puff Daddy’s label in New York, said:

 

“It was an easy decision for us to work with Liberty Art Fabrics. There’s nothing like it that perfectly exemplifies British creativity. Exploring their collection of beautiful colours, details and irreverent twists made it a perfect fit with our way of looking at the world.”

 

The brand is proud of its made in Britain tag and uses the talents of social enterprise hub, Weave in Lynemouth, Northumberland, which is home to independent textile designers, as well as printers and suppliers in Washington, Tyne and Wear.

 

Added Ross: “We’re proud to work and support Weave as they bring clothing manufacturing skills back to an area of the UK which was once at the thriving heart of the textile industry.”

The Life, Love and Liberty collection is available from http://www.isunkyourbattleship.co.uk. T-shirts are priced at £35 each.

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